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How will you provide proper candidate care during this crazy time we are in? And some of the STARs that apply to your jobs could turn from a promoter to a detractor. But if you are still marketing your company as a great place to work, or you are still posting “job openings” to “gather resumes”, your candidates will need care from someone. Have you scaled back your recruiting organization due to slower hiring during the COVID-19 crisis and the resulting impact on our economy? That is understandable. It will also, definitely, have an impact on your ability to attract, hire and retain STARs. Their sharing, whether it is positive or negative, can have an impact on sales of your products, trading of your stock, product branding and reputation, and motivation of your own employees. As they progress through the process, they will likely share details of their experience online, on social media and various rating sites, like Glassdoor.
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Candidates who connect with your company for job opportunities impact your external employer brand, by how they report to others about their candidate experience.Īfter applying to a job with your company, you can expect that most active candidates will immediately tell their friends and family, who will ask them repeatedly about how it is going.
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Your candidates become your brand ambassadors, for better or for worse.
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